Learn about all Prestashop features

How can Prestashop help you, learn more…


PrestaShop offers a variety of marketing and promotional tools built in. A successful merchant is the key to PrestaShop’s growth and guaranteeing effective marketing tools will build a path for online success.


All features of marketing


Automated Follow-up E-mails

Following-up with your customers is important to gain strong brand loyalty. Thanks to PrestaShop’s powerful modules, you can send automatic emails and discounts according to various criteria. Decide to send e-mails based on shopping cart abandonment or best sellers. You can send promotions on items your customers love.

Newsletters Subscriptions

Allow customers to subscribe to your mailing list(s) via a widget or by opting in during checkout.



Loyalty Program

Offer rewards to your customers! PrestaShop’s loyalty program allows you to present points to your customers for each product they buy, and they can then convert these points into real discounts. In your back-office, you can set up the value of one point and a minimum amount to use the discount.

Recently Viewed Products

Remind your visitors what they have viewed by enabling a “recently viewed products” block on your site. This will display their most recently viewed items and make it easier to navigate around your store.